Sanabel Modern Cars Company visits the factory and laboratories of the Chinese company Chery, amid the wide participation of representatives of car agencies and international media
April 28, 2023: Sanabel Modern Automotive Company, one of Mohamed Youssef Naghi’s companies, and the agent of Chery cars in the Kingdom, visited the Chery factory and two laboratories located in the People’s Republic of China. This visit comes on the sidelines of the 2023 Chery International Dealers Business Conference, accompanied by representatives of the parent Chery company, media and car agencies from different countries of the world.
While touring the factory and the two laboratories, the visitors had a state of fascination and admiration for the extent of the technical and scientific development achieved by Chery in the field of designing and manufacturing cars, and related production and technical operations. With its continuous ability to use and develop environmentally friendly standards that govern all production processes on which the factory is based, which extends over an area of 830,000 square meters, including a built-up area of approximately 550,000 square meters.
The areas covered by the visit include basic facilities that include technical workshops, assembly, painting and manufacturing centers, model workshops, centers for engines, gearboxes, electric power, equipment and supplies necessary for finished cars, whether normal or electric.
It is noteworthy that the factory produces more than ten types of product series of modern generations with high performance, with an annual production capacity of 300,000 finished vehicles and 200,000 kilodaltons of spare parts needed for the cars produced, which is equivalent to producing a complete car every minute.
With regard to the welding workshop, it operates according to international standards, including a quality control system based on artificial intelligence, with the aim of creating high-quality car bodies and ensuring their conformity with quality. The workshop also operates more than 300 robots that operate with the techniques of automation rate, control of a set of indicators, and electronic measurements that reach an accuracy of 100%.
As for the assembly workshop, it includes technical operations, model creation, and the manufacture of smart devices that can perform product, motion, and manufacturing tests in record times. Also, the robot dedicated to checking processes, errors, defects, technical problems, external appearance and surfaces works with an accuracy of up to 0.1 mm, which makes it one of the best devices dedicated to intelligent quality control in the world. Moreover, the entire manufacturing process is characterized by efficiency, full automation, transparency and comprehensive digital format, which makes the factory truly ideal from an environmental and technical point of view.
After the delegations that attended the factory, including representatives of car agencies and the media, were briefed on the advantages enjoyed by Chery cars in terms of smart manufacturing, they were invited to visit the Experimental Center to see the collision measurements laboratory and the noise, vibration and hardness measurement laboratory, which is the largest on the continent. Asia.
During the visit, the visitors were impressed by what they saw of the development in this laboratory because it contains the latest technology and is quiet, and because it represents the complete manufacturing process that Chery cars go through from A to Z, including measuring its performance, its internal systems and all the parts that make it up. Thanks to all these advanced technologies, Chery has succeeded in delivering its products to all countries of the world and making improvements to them constantly, both in terms of features, comfort, safety, security, performance, fuel consumption and quietness (which averages less than 34 decibels), which makes Chery cars one of the "quietest". Cars are on a global level, and among the most comfortable compared to other similar cars.
During his visit to the factory, Mr. Abdullah Madhoun, General Manager of Sanabel Modern Cars Company, expressed his happiness at the extent of progress achieved by the company in the field of manufacturing, development and research related to Chery cars of various categories and models. He also praised the company's march over the past years and its endeavor to expand its markets, both inside and outside China, including, of course, the car market in the Kingdom, in which it now has a significant share, and competes in it with might and main.
In turn, Mr. Ibrahim Hassan, Marketing Director of Sanabel Modern Cars Company, expressed his voice. His confidence in the level of manufacturing and development that we have seen, and we have seen a clear interest on the part of Chery to take the observations related to the Saudi market seriously and with interest, and that Chery products fulfill the aspirations of the Saudi consumer in various categories.
After visiting the Chery factory and laboratories, the visitors, including delegates, agents and media representatives, will have a deep impression and understanding about the technological capabilities that Chery possesses, whether in the field of design, manufacturing, production, etc., which will encourage it to continue working and adhering to its vision of "creating a brand". distinctive.”
